The word awareness means the ability to perceive, to feel, or to be conscious of events, objects or patterns, which does not necessarily imply understanding. Awareness comprises a human’s perception and cognitive reaction to people and things happening around them.
As more and more people become aware of social technology we are all becoming more aware of people’s preferences, profiles and affinities to things, to the marketand toother people. When people join Linkedin, Facebook and Twitter they are in fact making markets more aware of who they are and what their “personal brand” stands for. Most people are not cognitive to the fact that printed brand awareness and social brand awareness are still on the same level of importancy. Your engagement in social technology and printed technologyis in fact a footprint of your “personal brand” and now the world is aware of who you are and everything about you.
Awareness has just become personal
Whether an individual or a brand needs to get to know of who you are and what you do has just become the most important factor of choice by the market. Choices are the biggest factor of influence. If people choose to engage with your brand that choice is driven by numerous personal affinities. If your brand is able to create positive attention, attraction and affinity then your able to create an audience waiting to be served.
Serving an audience is a daunting task of never ending exchanges. Today these exchanges are in the form of conversations. The currency you create from these conversations are the indicators of your brands value, whether personal or institutional. Old advertising methods have not been efficient in creating conversational currency. Simply put these old methods are anti-social and the market of conversations is indeed rejecting these methods. Don’t believe it? If you want to reach a professional level you should use and improve on all media.
Convinced?
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